E nterview to Sebastián Lorenzo, Secretary General of PJDigital and Chairman of Digital Society Foundation. The conversation can observe the impact of new technologies in politics.
work on the campaign Kircherismo policy? How was the experience of managing Internet communication?
worked as an activist again, I am a political space related to the project called PJDIGITAL.org Kirchner. We had worked on the presidential campaign in a project called sumateacristina.com. Our job was to facilitate internal communication within the regional political groups on the one hand, and showing in the digital space proposals, ideas and projects of our candidates. Is a new job, difficult to quantify but increasingly rich.
How important do you think are the new media for politicians?
the new media platforms based on web, are becoming increasingly important for politicians. This is important with the growth of connectivity and soon will be as fundamental as it is territorial militancy. They are spaces that generate social and political interaction, basically, circulates in these exchanges of ideas on the web, on a phone, a diary on paper or on TV.
What would be the most important points to consider for a communication campaign on the Internet?
As important, the most important is to listen and then act. On the Internet, as in the virtual world, you need to have solid premises and lay out clear information before an activity, whether political, commercial or otherwise. Then come other aspects such as choice of tools, the definition of the strategy, tactics, etc.
World Bloggers have been to Buenos Aires, how you lived the event?
spaces are always grateful, because it can meet people, hear new ideas, and have a good time. Especially Bloggers World locks in each new event they perform. I hope to return to the next :-)
